Released on: October 6, 2008, 3:56 am

Press Release Author: Scott Desiere

Industry: Financial

Press Release Summary: Online consumer lender delivers better options for unsecured
loans to fund anything, including home improvements, vacation ownership, education,
medical expenses and more.

Press Release Body: Every week the adage "you can take it to the bank" seems more
outdated as the banking industry dumps more bad news on consumers. The news of banks
failing has consumers in a panic. Big-name lenders are reducing or freezing existing
home-equity lines of credit. Others have put the brakes on auto leases and are
making it harder to get loans for education, home improvement, vacation ownership
and more. Moreover, traditional lenders continue to treat all borrowers the
same--with undifferentiated products and indifferent service.

Despite traditional bank woes, FirstAgain LLC, an online consumer lender focusing on
individuals with excellent credit, continues to gain momentum with an easier and
faster way to fund anything, including home improvement projects. The company's
AnythingLoan, a revolutionary, unsecured loan product that combines low rates with
an unparalleled customer experience, is a convenient alternative to ever-shrinking
financing options.

News Facts:
• San Diego-based FirstAgain® LLC focuses exclusively on providing low-rate, online
unsecured personal loans to individuals with excellent credit.
• FirstAgain's AnythingLoan is a completely paperless, online unsecured personal
loan that can be applied for, approved and signed online.
• AnythingLoans can be used for any purpose, including adoptions, aircrafts, autos,
boats, classic cars, club memberships, education, fertility expenses, fractionals,
home improvements, horses, marine products, medical expenses, motorcycles, pools,
RVs, solar, timeshares, weddings or anything else.
• AnythingLoans are a welcome alternative for home improvement financing without the
hassles or concerns people have when borrowing against home equity or retirement
savings.
• Home improvement loans are one of FirstAgain's fastest growing loan categories as
the company has achieved five-fold growth year-over-year.
• FirstAgain has surpassed $100 million in online unsecured loans and is gaining
market momentum with thousands of highly satisfied customers nationwide.
• Online unsecured personal loans, with same-day funding, are available in amounts
ranging between $10,000 and $100,000.

Supporting Resources:
• FirstAgain's executive and customer videos: http://www.firstagain.com/kogo
• Customer: "The easiest loan experience I've ever had," Cyndi Kroop
• Executive: "Individuals with excellent credit deserve a better experience," Dave
Zeller, FirstAgain co-founder, president and COO.
• FirstAgain's current unsecured loan interest rates: http://www.firstagain.com/Rates/

About FirstAgain:
FirstAgain LLC is redefining consumer lending for individuals with excellent credit.
The San Diego-based company has developed a completely paperless, online experience
for applying, approving, signing, funding and servicing unsecured personal loans.
FirstAgain's AnythingLoan can be used for any purpose, including home improvements,
vehicle purchases, educational and medical expenses, timeshares, vacation
ownerships, marine products, loan refinancing and anything else. Most AnythingLoan
finance amounts range from $10,000 to $100,000 with low rates, same-day funding and
an unparalleled customer experience. Timeshare and fractional financing loan amounts
start as low as $7,500. FirstAgain was founded by the pioneering veterans of
PeopleFirst, a company which grew into the nation's largest online auto lender prior
to its sale to Capital One in 2001. The company operates nationwide and has
financial investments from Merrill Lynch and Arsenal Capital Partners. Visit
http://www.firstagain.com to learn more.

Web Site: http://www.firstagain.com

Contact Details: Scott Desiere
(619) 727-4629
scott.desiere@firstagain.com
Website:http://www.firstagain.com